Urbiana - About Us - Pure N Chic

About Us

Country of Origin: United Kingdom

The path to Urbiana was years in the making. With a family background of fashionistas, we found ourselves travelling extensively all over the world. During this time we quickly came to realize how important people, culture and places are to the fashion we see around us. Equipped with the knowledge our founder had gained from an Investment Banking background, and a fresh new take on the fashion industry, it was then that she discovered her true calling and with that Urbiana was born- in the very streets of the Uber cool- famous Sunday Upmarket on Brick Lane!

We couldn’t help but feel as though retailers treated jewellery & accessories as an after-thought, a fact that was clear as day when Urbiana saw what was being offered on the high streets. So we set out to fix it! We feel anyone should be able to accessorise based on their mood - whether you feel like a Rockstar, Dainty Princess, Fashionista or the Girl Next Door. We try our best to find hidden young talent around the world and bring them to the heart of London- Brick Lane, which we chose to launch our flagship store!

Not only do we travel to the remotest parts of the world in search of truly unique craftsmen, and designers, we pair it with exclusive designs from our very own studio.

Because of this Urbiana is able to bring only the very best and unique to you. Urbiana comprises of Urbiana and Urbiana Prê (our Premium offering, which is a carefully curated selection of designers from around the world). At Urbiana, we've set out to build an ultimate source for handmade, fairtrade fashion jewellery & accessories, by offering an unparalleled selection and shoppable style guidance, all at a guilt- free price point. We hope you enjoy our products as much as we enjoy bringing them to you.

Founder & Owner

A Selection Of Our Products

// view all