About Us

Enrique Señor of The Camera Mr Big Smile
Simon The Money Guy Mr Romantic
Joanne Queen of the Kingdom  Little Miss flowery Dress
Francesca The Ginger Busy Bee Inventive, Short and Sarcastic
Dora Speedy Gonzales Social Media Señorita The Vegetable Lover
Rob The Technical Genius His wizardry keeps us online
Chloe The Creative Mademiselle Unique eyes for Talent as well as Miss Fabulous Boots

About us

A successful career in the international fashion industry provided the inspiration for the unique vision of our founder, Joanne Chen. That vision was to bring the best that the craft producers of Europe had to offer to a new global audience. And, it was from this vision that PUREnCHIC was born.

Joanne had realised that the best and most exciting products were so often found in the back street boutiques or were produced by the small independent artisans. Yet, so often their products were only sold locally and were simply not available to those discerning customers that would appreciate them most. And so, PUREnCHIC set about handpicking the best suppliers and the finest products. Our unique aim was to provide our customers with access to the best European craftsmanship available.

PUREnCHIC has come a long way since those early days. Yet still today, the team behind the business can be defined by its diversity, its drive to succeed and, most importantly, its passion and expertise in sourcing the finest and most innovative products from across Europe.

Who else but PUREnCHIC could offer you such a wide and varied choice of items from across Europe? We can bring you the finest of European produce from our wines produced in the rolling hills of Tuscany to our calming lavender bags from the summer fields of Provence. The best of European craftsmanship can be yours with our handcrafted furniture from the artisans of Berlin, our watches from the precision horologists of Vienna or our wooden glasses, handmade in France. And why not have a bit of fun with our 3D printed t-shirt from the tech savvy Krakow, our quirky chocolates from the UK or even our personalised compass from Turkey! We could go on but, instead, why don’t you spend a little time to explore our website for yourself?

The team at PUREnCHIC are proud to have built up a diverse and eclectic portfolio of products with a unique sense of style, craftsmanship and beauty. We believe that we simply must share this with you, our Customers.

So, for unique, it can only be PUREnCHIC!!